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Nebo se ozvěte Michalovi

Michal Mládek

Sales & Marketing Director
michal.mladek@sherpas.cz773 773 817

User Research & Development for Vodafone

Long-term user research for Vodafone product development

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Improving the user experience

Identifying opportunities

Over 200 interviews

Active and potential users

Comprehensive feedback

Average of 53 minutes per interview

About the project

Client

Vodafone

Realization

2019—present

Services provided

UX research, user testing

About the client

Vodafone Czech Republic is a Czech telecommunications company that became part of the international Vodafone Group in 2005. It is one of the three largest Czech mobile operators and is one of the largest Czech companies by revenue. It currently provides mobile services, Internet access and digital TV to more than 4.5 million end customers.

It's a challenge

Vodafone needed a long-term partner to help flexibly implement user testing and interpret its results. The condition was complete recruitment, methodology setting and turnkey implementation including output processing and final presentation.

The solution

For 5 years, we've been helping Vodafone discover opportunities and reserves of digital products and get feedback from their users. Continuous user testing of websites and applications leads to an ever better customer experience for Vodafone clients.

Objectives of the project

! 01

Regular user testing

! 02

Flexible turnkey research

! 03

Help with setting up the methodology

How we approached it

Together, we set up a methodology and a precise framework of cooperation so that we are fully aligned and able to plan user testing as efficiently as possible.

Thanks to this, the client's UX team can rely on us whenever it needs to carry out user research, which we will ensure and process within the specified parameters in a very short time.

Visual outputs

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Results

Improving the user experience

Identifying opportunities

Over 200 interviews

Active and potential users

Comprehensive feedback

Average of 53 minutes per interview

We can quickly uncover the missing capacity and completely arrange turnkey user testing. We can design a suitable method where the standard approach is not enough. After 5 years of cooperation, we have a very well set up process where both parties know exactly what and how.

Filip Ekl
Head of UX

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Get a rope to throw. We know the right business routes and uncover every design pitfall.

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