The world's largest provider of invisible braces. It operates in Prague and Brno in the Czech Republic and has already produced more than 10,000 aligned smiles.
Grow, grow, grow. This was the clear assignment of the owners of the company, who were ready to give us a free hand if we fulfilled this goal of theirs. This was also matched by the remuneration model, which was strictly and 100% linked to the business performance of digital activities.
The success of the collaboration with Svět rovnátek was built on the implementation of several pillars. First of all, it is about establishing a long-term digital strategy that relies on strictly performance-based digital marketing, brand support through brand awareness campaigns and continuous UX and conversion optimization of the site.
Increase in the number of leads
Building brand awareness
The success of the collaboration with Svět rovnátek was built on the implementation of several pillars. First of all, it is about determining Long-Term Digital Strategies which bets on Strictly Performance Digital Marketing, brand support through intermediation Brand Awareness Campaigns and Continuous UX and conversion optimization of the site.
Digital strategy for Svět rovnátek builds on unique brand proposition in the area of invisible braces in combination with knowledge of the behavior and reasoning of the target vulture based on regular marketing research. It is adapted to the fact that treatment with invisible braces is a higher-priced product, the acquisition of which leads to a specific customer path, including the fact that interest in the product varies significantly in different regions of the Czech Republic. The strategy evolves gradually over the course of cooperation having regard to customer knowledge of the product; and gradually moves from awareness communication to value and strong sales. Of course, the complication was the covid pandemic, in which, despite very complicated conditions, we were able to grow thanks to minor adjustments to the customer conversion process and adequately selected advertising communication.
The ultimate goal within the performance marketing channels is to obtain a qualified lead — that is, to get people interested in invisible braces. This corresponds to the mix of activities that we primarily focus on. We realize:
In addition to strictly performance channels, we build brand awareness and relevant topics through a mix of campaigns and brand promotion activities. This is primarily about:
During the collaboration, it was implemented comprehensive redesign of the site including revitalization of brand identity. Part of the continuous development of the site is work with personalized offers for different customer segments, A/B testing and other activities aimed at conversion optimization of the site. It is these activities that allow us to further increase the return on investment in advertising communications and growth without the growth negatively reflecting on the rising conversion price.
I have not experienced such negotiations and such results with any other company before Sherpas.
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