Dentamed has been supplying a complete dental range of both foreign and domestic manufacturers since 1990. It ships orders daily for 1200 customers from all over the Czech Republic with an average delivery time of 24 hours. With its services, it fully covers the needs of dentists in the field of consumables, instrumentation or education. In 2023, Dentamed opened a unique Innovation and Training Center in Prague.
The market of dentists is undergoing a very strong generational change, when the requirements, needs and expectations of the new generation of dentists differ diametrically from the system of functioning of established dental practices. Of course, digital plays a key role, which must function perfectly not only as an information and marketing channel, but above all as a business channel that directly generates business or prospectuses.
The holy grail is to be able to perfectly cover the complete customer journey in B2B, from the identification of the potential customer, through the sales process, to the stage of after-sales support. This cannot be achieved without managing to connect business, product and marketing in a perfectly human and procedural way. This was probably the biggest challenge that Dentamed managed to handle.
Identify and meet the needs of digital customers
Get a new business with digital
Increase turnover per online customer
The market of dentists is undergoing a very strong generational change, when the requirements, needs and expectations of the new generation of dentists differ diametrically from the system of functioning of established dental practices. A key role, of course, is played digitalthat must work great not only as an information and marketing channel, but above all as a business channel that directly generates business or prospectuses.
Dentamed's management was aware of this market situation in time and actively sought ways to prepare for future new realities in order to further strengthen its position as the market leader. Therefore, they were looking for a partner who could successfully carry out the transformation of the company.
It was clear that it would be an arduous process that would involve not only investing in the creation of new modern digital solutions, but above all Changes in internal processes and systems and related necessary Changes in employee mindset firms.
The biggest challenge and the holy grail in B2B is to be able to perfectly cover the complete customer journey from the identification of the potential customer, through the sales process to the stage to the purchase support stage. You can't do that without being perfect. connect business, product and marketing in a human and procedural way. This was probably the biggest challenge Dentamed managed.
As it stands, Dentamed has the tools to Identifying a potential customer at an early stage of their purchasing decision (much earlier than asking for a specific solution).
Any such customer can be reached by Dentamed precisely target with personalized messagingand thereby influence his decision-making process. An important role is also played by the ability to create high quality professional content — whether in the form of video content, professional events or articles.
In the buying phase of the customer journey itself, it is crucial for Dentamed the skill of advertising activities aimed at obtaining a lead immediately by contacting a potential customer in person on the part of a call center or merchant.
Data, use of personalized communication channels and great segmentation capabilities ensure that marketing investments are directed in a targeted manner only to relevant B2B customers. Dentamed can Segment in real time based on purchase history, customer life stage, current behavior on the site, size or professional specialization of the customer. Each customer on the same website can be contacted with a different activation message. Likewise the mailings in email marketing are heavily personalized and segmented, which without problems Allows you to send customers three emails a weekwithout the risk of overwhelming customers and their unsubscribing.
The basic building blocks of digital Dentamed are, of course, modern customer portals, which are strictly based on identifying customer needs and placing maximum emphasis on achieving a great customer experience. The following steps were gradually implemented throughout the solution:
All of these stand-alone portals share a unified brand identity and are seamlessly intertwined, leaving the customer in no doubt that they are still in the Dentamed environment. Such a vast ecosystem can no longer be easily maintained without Robust system designthat helps maintain a unified look, feel and customer experience in any part of Dentamed's digital environment.
After the first workshop, the Sherpas were able to pull out the essentials and make a clear vision and a clear plan for where we should be heading. This was a huge challenge for Dentamed because it was a comprehensive change in mindset and approach. All these plans have gradually become reality and it just works!
Get a rope to throw. We know the right business routes and uncover every design pitfall.
Give us a signal
