ALDO Furniture is a seller of quality furniture that has been operating on the Czech market for more than 15 years. They focus on quality furniture from proven suppliers at reasonable prices. Unlike regular e-shops, thanks to its exclusive representation in the assortment, it has original pieces that you will not find anywhere else.
From the beginning of its business, ALDO furniture has been profiled as a company offering higher quality furniture from renowned manufacturers in an exclusive representation. The company was strong in the quality of the goods, the speed of delivery and in the prices. On the contrary, its weak point was the absence of a well-designed e-shop and a strong brand. Therefore, ALDO was put at the mercy of furniture graders, where it was not possible to fully communicate its qualities and competitive advantages.
ALDO furniture needed to stand out from the crowd. Both in terms of brand communication and in its e-shop. So we started pretty from the floor - by creating a quality brand. First of all, we carefully fine-tuned the brand strategy with the client and clarified what values the ALDO brand stands for and how to communicate them. Based on a well-crafted strategy, we designed ALDO with a playful visual identity. Due to the company's very strong position in the children's furniture segment, a separate subbrand ALDO Kids was created as part of the solution. Of course, there was also a user-friendly e-shop that stands out from the crowd of generic template solutions thanks to its well-prepared visual identity.
Differentiate ALDO from the competition
Increase the performance of the e-shop
Strengthen the category of children's assortment
We helped ALDO define its vision, mission and key brand values such as quality, responsibility and exclusivity. We have created a memorable visual identity for the brand, which emphasizes a minimalist aesthetic and optimistic color scheme. The company's very strong position in the segment of children's furniture logically led us to the ALDO Kids subbrand, which allowed us to clearly distinguish this product segment in communication.
In brand communication, we proposed to the client to focus on quality content marketing with emphasis on communication of the countries from which the furniture comes and the most current design trends.
The second half of the project consisted of a comprehensive redesign of the ALDO e-shop. Based on a thorough analysis of customer behavior, we designed an e-shop that not only looks great, but thanks to quality UX, met sales goals beyond expectations.
It's one thing to rebrand a brand, but to let the largest group of potential customers know about it. This is done by our digital marketing specialists. They designed and managed communication campaigns focused on brand awareness and performance.
We knew that ALDO brand communication lags significantly behind the quality of the range and services offered by the company. As part of a comprehensive cooperation in the field of digital marketing, we have therefore focused on the brand as such. The results in the form of significant growth in turnover were not long in coming.
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