LMC is the largest Czech provider of tools for job search and education. Its portfolio includes, for example, the portals Jobs.cz, Práce.cz and the educational portal Seduo.cz. For HR specialists, it offers an Applicant Tracking System (ATS) called Teamio. Thanks to him, recruiters can simply place advertising and manage the recruitment process.
Teamio is the gateway for recruitment on all LMC portals. In the free version, recruiters can place advertisements and manage the basic aspects of recruitment. Next to it, there is also the Teamio Pro version, offering all the advanced tools to handle the entire recruitment process from advertising to signing an employment contract. We came to Teamia in a situation where most users were using the free version and had very limited awareness of what features the Pro version offers and how it can help them. In addition, everything was complicated by a very complex pricing model, which confused customers. A large part of the Teamia Pro sales process depended on a large sales team explaining the product and pricing policy to customers.
Our goal was to create a website that can explain to users in a clear and understandable way what Teamio can do and how much it will cost. Together with the client, we have identified key user personas and critical points in the user journey worthy of a major redesign. We implemented our findings into an interactive prototype, which we thoroughly tested with real customers in several rounds of user testing. Finally, we created an attractive and welcoming graphic design for the new website in line with the new brand strategy.
Clarification of the presentation of Teamia and its pricing
Increase the number of quality leads and make the work of the sales team easier
Presentation of Teamia as a friendly and welcoming brand
One of the biggest challenges was communicating the dozens of features that Teamio offers. The old way of presenting was too complicated and users often had trouble making a simple mental picture of what Teamio is and what it can do.
We managed to consolidate and divide all the functions so far into 3 clear packages that respected the logic of the recruitment process. Thus, the user was able to function much better with his work workflow.
The big challenge was the Teamia price list, which offered dozens of price combinations and 4 product packages. This price list was not very suitable for getting the initial lead.
Therefore, together with our clients, we have simplified the communication of the product offer only on Free and Full-featured Teamio. We left the price model unchanged for sales purposes, but instead of a price list, we offered users only a simple calculator, thanks to which they could find out the approximate price on the basis of their needs without any lengthy comparison.
Teamio combined the launch of the new website with a redesign of its application and a redesigned brand that was intended to give a playful and friendly impression and communicate a new era of Teamia. In cooperation with the client, we have created a complete visual and textual content that emphasizes the positive qualities of the new brand strategy.
In terms of quantity and quality of the lead, the redesign absolutely met expectations. Thanks to the increased number of conversion paths, the number of leads has increased significantly while eliminating the amount of irrelevant leads that previously unnecessarily exploited our sales team.
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