IVT Thermal Pumps has been operating on the Czech market since 1991, making it one of the first brands of heat pumps on the Czech market. Currently, with more than 30,000 installed heat pumps, it is the largest pump supplier in the Czech Republic.
At the start of the collaboration, heat pumps represented a relatively new and emerging technology. Therefore, we needed to appropriately mix educational activities towards the market with activities aimed at generating quality leads. Of course, during the 18 years of cooperation, the situation evolved and it was necessary to face the new challenges that the market brought.
We have been providing the largest seller of heat pumps in the Czech Republic for over thirteen years with full service within the framework of digital marketing with constantly increasing results of cooperation.
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IVT Brand Development
Market education in the field of heat pumps
Year 2022 was one of the most intense and successfulthat we have experienced together during our time together. Thanks to the energy crisis, there has been a huge surge in interest in heat pumps and we are confident that by working daily with campaigns, we have really managed to make the most of this period.
We have divided Google campaigns into specific groups according to the topic of keywords and their effectiveness. We prioritized individual groups according to performance in order to be able to respond flexibly to the situation, adjust budgets and strategy within individual campaigns.
At the same time, IVT had the courage to increase the media budget very quickly. preservation of efficiency and expand the internal team dedicated to processing inquiries.
For me, continuity of cooperation and the ability of the partner to keep up with the times are important. Sherpas have been our partner, helping us grow for over 18 years.
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