DiGiaKa is a unique project that combines lectures by leading experts in digital marketing with a practical project with real clients. DiGiaka turns marketing specialists into qualified account managers and provides clients with valuable insight into digital marketing activities.
The first edition of DiGiaKa took place in 2015. During that time, it was enough to establish itself as a serious and respected educational project. After 7 years, the in-house brand has aged aesthetically and morally and has not been able to perform its representative role well. It's time to give DiGiaka a whole new face.
We identified visual identity as the number one priority. The existing brand was generic and did not evoke any emotions or associations. This led to the decision that instead of a facelift, the brand would need a complete redesign, at the end of which a distinctive, confident and easy-to-use visual style was created. We believe that DiGiaka will serve without major changes for many years. This was followed by a comprehensive redesign in which DiGiaka tried to create its own visual identity, which by its expression and execution will not only reflect its values and above all stand out from a host of other brands and projects.
Creating a professional and distinctive visual identity
Unification of communication and marketing outputs
We started from the ground up and in close cooperation with stakeholders we defined the basic parameters of brand strategy such as Vision, Mission, Values or Brand personality. Through a thorough analysis of the competition and customer group, we positioned the brand in the relevant market segment and defined the main brand personalities to whom the brand should speak.
From the strategic stage, we defined values such as “professionalism”, “self-confidence” or “exclusivity” for DiGiaka. At the same time, the brand was meant to communicate towards young professionals. Students and lecturers are always the main motive of any visual output.
Based on these requirements, we designed a modern, dynamic and easy to remember logo. For visual identity, we chose a distinctive and dynamic font that communicates confidence and dynamism through its artwork.
Everything is complemented by an unconventional color palette that contrasts sharply with the black and white logo and font. The result is a distinctive and distinctive visual style that stands out from the rest of the market at first glance and stands out from the range.
The website is DiGiaKa's primary sales channel, which is why we have made it especially important. We created an attractive web presentation where we tried to provide users with information about the academy in a clear and simple way.
Everything becomes obsolete over time, and this is especially true of visual identity. So, after 7 years, it was time for a complete renovation. The result exactly meets our expectations and has a very positive response even among students.
Get a rope to throw. We know the right business routes and uncover every design pitfall.
Give us a signal
